"Shoppers Make A Bee-Line For Honey As Healthy Image Creates A Buzz". This is the headline from a recent artcile in the UK's Evening Standard Lite newspaper.
It reports that honey has overtaken marmalade into 2nd place in the sweet spread market, with sales soaring due to its reputation as both a natural sweetener, and remedy. With sales in the UK up 14% in the past 2 years according to Mintel statistics.
It is also pointed out that the growth is not just from people spreading it on their toast, but swallowing it by the spoonful for sore throats and other uses.
The article mentions Manuka Honey, and that the growing awareness of it has helped boost sales.
Unfortunately, like many press articles, it does just mention manuka honey in a general sense, and fails to point out that the antibacterial properties this New Zealand honey has become famous for, are actually only prevalent in some batches of the honey.
The article can be found here
No comments:
Post a Comment